INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
MINI LED CONTRAST– Thousands of Mini LEDs are controlled with absolute precision by XR Backlight Master Drive delivering unprecedented contrast with deep blacks, natural colors, and maximum brightness.
PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping & Auto Genre Picture Switch.
COGNITIVE PROCESSOR XR – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
XR TRILUMINOS PRO – Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
FULL ARRAY LED & XR CONTRAST BOOSTER – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
MINI LED CONTRAST– Thousands of Mini LEDs are controlled with absolute precision by XR Backlight Master Drive delivering unprecedented contrast with deep blacks, natural colors, and maximum brightness.
PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping & Auto Genre Picture Switch.
